If you have dabbled in digital marketing as a small business owner, there’s a good chance that you have heard of Search Engine Optimization (SEO). By investing in SEO, your business could be getting traffic from the “FREE” part of search engine results without paying for ads! No matter what industry you are in, the What is Search Engine Optimization seminar was designed to help you grasp this important piece of the digital marketing puzzle.

Major search engines like Google, Bing, Yandex and Baidu rank websites, or more specifically, pages, based on how relevant they may be for the search term a user provides. By ranking higher, your website has the ability to obtain the lion’s share of referrals that these search engines provide. But where does your business truly rank and how can you focus on improving it?

In the What is Search Engine Optimization seminar, small business owners will find the answer to these pressing questions and more. Join Matthew Maennche as he breaks down the different facets of SEO and provides easy-to-understand ways to start investing in your search engine optimization to begin climbing the search engine rankings. During this seminar, some of the topics we will cover include:

  • The importance of Backlinks
  • Using Alt, Title and Header tags
  • Writing killer Content for SEO
  • Utilizing Internal Links
  • Finding the right Keywords

Understanding and correctly implementing SEO strategies is critical for modern businesses hoping to achieve success online. During the What is Search Engine Optimization seminar, Matthew Maennche will help ensure you have the knowledge needed to achieve the most success possible as well as ensure you have the confidence needed to successfully implement an SEO strategy for your website. If you are ready to get started, RSVP for What is Search Engine Optimization today!

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